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The price of Freddo bars has gone up to 40c in Ireland

We knew this day would come.

BACK IN MARCH of 2014, there was consternation across Ireland when it was revealed that the price of the humble Freddo bar was moving from 25c to 30c.

Now, just two years later, the price is on the move again.

This time, the RRP on the box and packet has moved to 40c – as spotted in a Wexford cash and carry today

freddocover Source: Brian Rellis

Well now.

Back in January, it was reported that Mondelēz was putting the UK price of Freddos up to 30p. A spokesperson for Mondelēz confirmed to DailyEdge.ie in January that the prices here would also be changed, saying:

It is well reported that food and drink manufacturers have been experiencing increasing commodity costs for some time which, coupled with recent foreign exchange pressures, are making food products more expensive to make. For example, the price of cocoa, which we import into the UK, is up by over 50% since 2013.

But this is one of the first times that the actual new RRP has been seen in the wild – by Brian Rellis today

freddocoverThe Recommended Retail Price is listed on the packet, but Mondelēz stressed that it's still the shop that has final say on the price:

Importantly it is the retailer who ultimately sets the price on shelf.

This week already, the new price has been clocked

And both here and in the UK, the price of Freddos is a constant source of concern and amusement - with extensive research into the inflation conducted by vouchercloud

The 30p price increase in the UK officially came in earlier this month, and it looks like it's filtered through to Ireland now as well.

Hard times.

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More 7 types of Freddo bars you can actually get outside Ireland>

About the author:

David Elkin

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