This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 13 °C Tuesday 15 October, 2019
Advertisement

It's not just you - that GloHealth ad is driving everyone mad

What about the dads?

CXY8mAWWAAA6Tbg Source: Twitter/@GloHealth

IF YOU’VE BEEN to the cinema recently, you’ve probably seen this ad for GloHealth insurance telling mother’s they’re ‘amazing’.

There’s a woman who will sit up all night with a sick child, and who will not rest until the fever has broke; who waits at the school gates rain, hail or shine; who feeds the pets, makes the beds, puts the candles on the cake, and makes your wishes for you.

Source: Glo Health/YouTube

The clip is advertising the company’s GloDoc service, which provides members with 24-hour online consultation with a GP.

The ad has received quite a bit of backlash online from people who have one simple question: What about all the dads?

Others believe it reinforces the idea that woman are supposed to do the majority of the work of the household:

Though the ad specifically mentions mothers, GloHealth say they didn’t set out to celebrate one parent over another and have not received any formal complaints about it.

A spokesperson for the company told DailyEdge.ie that the ad is the first of what will be series centred around the ‘Are Amazing’ tagline:

We are aware that there are many people who think it’s a lovely ad…. There has been a positive response to it so far.
[GloHealth] is happy it’s creating a reaction. It’s part of a series of Are Amazing ads, so on this occasion it’s celebrating mums, but by no means exclusive of any others - there could be Families Are Amazing or Dads Are Amazing ads to come.

A Dublin Senior Infants teacher gave the perfect David Bowie-themed homework last night>

Kildare just scored Ireland’s first ‘otter crossing’ sign>

  • Share on Facebook
  • Email this article
  •  

Read next:

COMMENTS (4)