This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
Dublin: 3 °C Sunday 20 January, 2019

A woman with cancer had a powerful response to the #HoldACokeWithYourBoobs 'challenge'

“Breast cancer is not fun and sexy. The treatment is gruelling.”

EARLIER THIS WEEK, the internet was swept up by the #HoldACokeWithYourBoobs Challenge, in which ladies (as you may have guessed) posted selfies with cans of of Coke stuck between their boobs.

For a great cause #HoldACokeWithYourBoobsChallenge @katelangbroek Source: hughesyandkate

As the ‘challenge’ made its way around the internet, it was billed as a way to ‘raise awareness’ of breast cancer and the importance of regular breast checks.

However, it later emerged that whole thing was started by an adult entertainment company and originally had nothing to do with the disease.

People labelled the hashtag ‘insensitive’ towards people with breast cancer, especially those who’ve undergone mastectomies.

blogger-image--952217578 Source:

One of those people is Aimee Fletcher, a breast cancer sufferer who first became aware of the hashtag on the same day she attended a funeral of a friend who died of the disease.

She told Buzzfeed News:

Breast cancer is not fun and sexy. The treatment is gruelling… It’s not glamorous, and why people decided to take photos of the part of the body that breast cancer destroys is beyond me.

Fletcher shared her own photo in response to the campaign:

Powerful. You can read about Fletcher’s battle with breast cancer on her blog.

Previously: Here’s the controversy behind the internet’s #HoldACokeWithYourBoobs challenge>

  • Share on Facebook
  • Email this article

Read next:


    Trending Tags