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How to...make a viral video

Include a fist-fight and a shoot-out, a scantily-clad woman on a motorbike, American footballers, some overly-dramatic music…and a large cannot-resist-pressing-it red button.

IN JUST TWO days television station TNT has managed to get over 10 million people to view its latest YouTube video promoting its newest channel.

It seems no company can launch anything these days without a gimmick – be it a flash mob, stealth marketing campaign or viral video.

Obvious attempts to “make a viral” can often be too lame, falling flat but TNT seems to have won people over by being exactly what a viral shouldn’t be – overtly and overly try-hard.

Take a look at “A Dramatic surprise on a quiet square”:

Seriously, could you resist that big, pressable red button?

Note: The video is an edit of the 11 times the button was pressed in one day, according to CNET. So, we reckon people knew what was going on, which would explain the lack of panic when the guns come out.

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