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This inspiring ad campaign features women posing in so-called 'unflattering' outfits

And unsurprisingly, they all look great.

DESIGNER MALLORIE Dunn runs the clothing company SmartGlamour, which caters to women of all shapes and sizes.

SmartGlamour - Timeline Photos | Facebook Source: Facebook/SmartGlamour

She recently asked some of her customers if they were ever advised not to wear something because it was ‘unflattering’, and wrote on her blog:

I decided to invite some of these women to tell their stories, hand-making them the exact kind of garment they were advised against wearing… to show that their bodies are up to them, and them alone.

SmartGlamour - #ImFlattered | Facebook Source: Facebook/SmartGlamour

“The only person that matters in the question of whether or not you’re ‘flattered’ is you,” she continued.

SmartGlamour - #ImFlattered | Facebook Source: Facebook/SmartGlamour

One of the women involved in the campaign, Liz Richards, told BuzzFeed Life that she has been told she should hide the surgery scar on her back.

Once at a gym a woman told me I should put a shirt on (I was in a sports bra) because ‘Nobody wants to look at that’. I was so embarrassed I just left, and it’s made me very conscious of how my back is exposed with what I wear.

SmartGlamour - #ImFlattered | Facebook Source: Facebook/SmartGlamour

“I think what [Dunn] is doing to help women embrace their bodies and what makes them unique is just incredible.”

SmartGlamour - #ImFlattered | Facebook Source: Facebook/SmartGlamour

SmartGlamour - #ImFlattered | Facebook Source: Facebook/SmartGlamour

“It’s been years since I felt as strong and beautiful as I did at this shoot,” said another model, Mara Lesemann.

SmartGlamour - #ImFlattered | Facebook Source: Facebook/SmartGlamour

“Why do we think other people’s appearances are up to us?” Dunn wrote.

Perhaps – unless you are asked, it is better to keep comments on others’ bodies to yourself. After all, the actual definition of ‘flattering’ is ‘pleasing, gratifying’ and if someone is pleased with themselves, why would you want to screw that up?

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