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Dublin: 11 °C Wednesday 22 May, 2019
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US customers paying $49 for briquettes so their houses can smell like Ireland

Turf wars.

NOTHINGS SIGNALS THE beginning of the winter months in Ireland like the smell of burning briquettes filling the air.

It seems that people in the US can also experience the smell of the old sod (literally) by buying imported peat briquettes at $49 a pop.

Touted as “Irish turf briquettes” the bales are imported and sold by Phil Moebus

He told DailyEdge.ie that he’s been bringing them to the US since 2007:

Most of our customers experience the smell of the turf/peat while on holiday in Ireland and they buy from us to recreate that smell.

Moebus also said while he does ship to other countries, most of his customers are in the US.

What next? Bottling the smell of chipper chips? A virtual reality tour of opening a bottle of red lemonade? The band of Guinness hops on a Monday morning in a can?

H/T to Reddit Ireland

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About the author:

Emer McLysaght

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