Dublin: 6 °C Saturday 28 January, 2023
# fatphobia
Instagram's shopping feature is - inadvertently - highlighting brands who add a 'fat tax'
Caught rapid.

THE EXISTENCE OF a ‘fat tax’ in the fashion world has long been debated. Last year, New Look sparked massive backlash when it was revealed that they were upcharging their plus-sized customers.

The retailer said it would be reviewing it’s pricing following the blow back online, so as to “ensure pricing differences like these” didn’t happen in the future.

However, it seems the practice continues to be carried out by other brands, as highlighted by fat positivity author Bethany Rutter.

Bethany was perusing her feed one day, minding her own business, when she saw a post from Target-owned clothing line WhoWhatWear showcasing a fetching green blazer.

The post featured shoppable links – one for the straight size-blazer, and one for the plus-size blazer.


Surprise surprise, there was a $5 difference between the two.

Now, before anyone rolls out the “it uses more fabric” argument …

It’s invalid. If that was the case, size 8s, ‘smalls’ and ‘petite’-categorised clothes alike would be priced differently too. And while this may just be an issue for this particular brand, in this particular country, it’s one that’s important to keep an eye on and make a fuss about. 

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