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US brand J Crew shot their Christmas style guide in Kerry, and it looks amazing

Don’t be getting notions about yourself now, Kerry.

Reading something that makes me happy @jcrew #jcrew #jcrewstyle #jcrewaddict #jcrewstyleguide #november #happy #thelittlethings Source: Instagram/j_crewaddict

BACK IN 2013, Vogue shot a beautiful editorial in Kerry, and this year, the county is again getting a big fashionable thumbs up from US brand J Crew.

The brand has just released its December style guide, which was shot in west Kerry in August.

df1934b771229abd39109a7a037e47d9 Source: Pinterest

4f04cfde9af94f8976d7e99c6b0dad3f Source: Pinterest

The trip was showcased on the brand blog, where they revealed they cast some members of the local GAA team for the shoot, and struggled with the standard Irish ‘summer’:

The weather was wild, it was like 10 seasons in a day. It would be sprinkling rain, then suddenly cold and sunny. The locals would joke, “Oh, spring’s coming… Oh, here comes fall…”

For our December Style Guide, we headed for the hills of County Kerry, Ireland. Go behind-the-scenes at jcrew.com/blog. Source: Instagram/jcrew

The art director of the shoot marvelled at the green landscape above, saying it was “like a movie set”. Yup, our own natural film set.

The gang's all here. #styleguide Source: Instagram/jcrew

And no one seemed to understand the prevalence of sheep in Ireland. The blog contains a line explaining to US readers why farmers dye their herds’ wool, and also expresses amazement that they were “literally just walking down the middle of the road”.

What can we say? We’ve got a lot of sheep.

Getting a feel for Ireland's mossy + Source: Instagram/jcrew

The pictures feature in special magazines handed out in-store – you can check out more from the shoot on the J Crew Pinterest account here.

Here’s how NOT to transport a gate, as demonstrated in Kerry>

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