NEXT MONDAY JENNIFER Lopez is being honoured with the Michael Jackson Video Vanguard Award at the 2018 MTV Video Music Awards.
Never mind J-lo, that Jenny from the Block fur coat deserves its own award for staying power.
Not a nip slip in sight!
The singer is the latest artist to be recognised, joining a long list of music legends like David Bowie, Madonna and Beyoncé.
To add to the hype leading up to the MTV award ceremony, Jennifer has been giving her fans some music video trivia via her Instagram.
For example, did you know that On The Floor was the first record she put out after becoming a mama, and so because she hadn’t been in the game she was not given a lot of dolla bills to create the video.
Only 5️⃣ more days until #VMAS….let’s talk "On The Floor”…this was my first track after I had my babies and I hadn’t put out a record in a few years. They gave us no money to make this video. It ended up leaking a few days before my debut on “American Idol” and started climbing straight up the charts! It’s also my first video to reach 1 billion views on YouTube, and I was the first female artist to do that. #mtv #videovanguard
We’ve gotten hidden insights into the mind of J-Lo – such as Y2K and the imminent world crash inspiring Jenny here too.
just thr(ow) the ultimate rave in a rainforest!!
Only 1️⃣ week left til #VMAs and I’m feeling nostalgic! I’m sharing some of my favorite video moments from the last 20 years…this is WAITING FOR TONIGHT….it was the second video I ever did, “If You Had My Love” was first. It was also the first time I went into the editing room and sat side by side with the editor, Dustin. That’s when I realized the magic of editing. Since then, I’ve been involved in the editing of all my videos. WFT is one of my all-time favorites because it stands the test of time, it was 1999, just about to be 2000 or Y2K--everyone thought the world was going to crash, so the director Francis Lawrence and I just threw the ultimate rave in a rainforest!! #vmas #mtv #videovanguard #1999
Existential crises always make me feel that way too, Jen, please invite me to your next rainforest rave.
But my favourite tidbit from her posts is that J-Lo’s ‘realness’ is the reason that we all became obsessed with Juicy Couture trackies!
6️⃣ days till #VMAs...“I’m Real”...this was another remix that we did, we had already shot the first video but then I did this remix with Ja Rule - everyone went crazy for the song so we decided to shoot a video for it. We shot it in one day. The stylists brought me all this fancy couture from all the big designers. But this little known company Juicy sent these sweatsuits for me to chill and hang out in...I loved them so much I decided to wear it in the video with my throwback Adidas and my nameplate and a bun. I shocked everyone when I decided to wear it! It seemed fitting since the song is called “I’m Real”, so I decided to be ME!!#mtv #videovanguard #2001
“I’m Real”…this was another remix that we did, we had already shot the first video but then I did this remix with Ja Rule - everyone went crazy for the song so we decided to shoot a video for it. We shot it in one day. The stylists brought me all this fancy couture from all the big designers.
‘All this fancy couture’?
So casual and so flippant.
But this little known company Juicy sent these sweatsuits for me to chill and hang out in…I loved them so much I decided to wear it in the video with my throwback Adidas and my nameplate and a bun. I shocked everyone when I decided to wear it! It seemed fitting since the song is called “I’m Real”, so I decided to be ME!!
Popstar wears tracksuits to look ‘real’ and ‘edgy’.
Some investigation has lead us to understand that Juicy Couture’s marketing strategy was the right strategy at the right time. Their price point of $200 wasn’t exactly cheap, but it wasn’t what celebs were going to be rushing out to buy when they could afford items for 10 times the price.
But the velour trackies were extremely comfy and allowed celebs to showcase their lower abdomens, which was the ‘it’ body part at the time.
There was another piece of luck that helped propel Juicy Couture from little known brand to a bankable business. During the late 90s and early 00s, celebrity-heavy weeklies began to gain huge traction in the U.S. Celebs were pictured not just at awards and glitzy events, but going for coffee or walking their dogs.
Us mere plebs were eager to copy the style of their favourite celebs living their everyday life because the average person also has to walk their dog and carry their child and we wanted to look cool whilst doing it.
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