This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
Dublin: 12 °C Thursday 9 July, 2020

Kellogg's agree to axe music from new ad after Kodaline controversy

But the cereal company maintain their song was an “original”.

Source: YouTube/PA

Updated 4.59pm

KELLOGGS HAVE SAID they will remove a song from their new TV advert, after Irish band Kodaline accused it of being a “rip-off” of their hit All I Want.

The song, from Kellogg’s Storybook ad, drew several comparisons on social media to the Kodaline tune.

When the band complained about the similarity last week, Kellogg’s said they had commissioned an original song and were “looking into the facts”.

Following a report in the Sunday Times this morning, the company confirmed to that they are now withdrawing the music. Here’s the offending tune in the commercial, uploaded to YouTube by ad agency Leo Burnett London:

Source: Leo Burnett London/YouTube

Kellogg’s said that the advert’s song was an original track, but it was being axed as a “gesture of goodwill”. A spokesperson said in a statement:

The song used in our current Storybook ad is an original created by an artist called Libby Kash. However, being mindful of Kodaline’s concerns, as a gesture of goodwill we have decided to change the song. The new song will be in place the next time we run the ad.

Here’s Kodaline’s hit:

Source: KodalineVEVO/YouTube

It’s not clear what other music Libby Kash has made. At the time of writing, Google searches for “Libby Kash” and “Libby Kash music” bring up no obviously relevant results.

Kelloggs UK tweeted this afternoon:

More: Kodaline think that Kellogg’s new ad sounds VERY familiar> 

  • Share on Facebook
  • Email this article

About the author:

Michael Freeman

Read next: