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Kim Kardashian is launching her own beauty line to rival her sister Kylie's


IN A VERY interesting turn, Kim Kardashian has just announced that she’s launching her own beauty line. Oooh!

Watch What Happens Live airs tonight on Bravo at 11/10c 💋 @bravoandy

A post shared by Kim Kardashian West (@kimkardashian) on

Late last night, Kim unveiled an Instagram account and website for KKW Beauty, along with videos bearing next Wednesday’s date: 21/06/17.

There’s no indication of what KKW Beauty might consist of, but fans are speculating (and hoping) that there will be a focus on skin and hair care.


A post shared by KKWBEAUTY (@kkwbeauty) on

This isn’t the first time Kim has gotten involved with the beauty industry – she and sisters Khloe and Kourtney have their Kardashian Beauty line (though they do not appear to be in charge of its output any more).

Her sister Kylie, of course, has a wildly successful makeup brand of her own, and in April, she collaborated with Kim for a collection of nude liquid lipsticks called KKW.

KKW 💗 thanks for sharing your pic @missellen__ 😘 Hope everyone's loving the collection!

A post shared by Kylie Cosmetics (@kyliecosmetics) on

Was this a sneak peek of things to come, or just a happy coincidence?

Either way, we wonder what she thinks about it all now. Fans of the family are certainly calling shade:

We’ll have to wait for next Wednesday to see what Kim comes up with, but with Kylie Cosmetics being as good as it is, we’re hopeful.

And all this is even before Rihanna comes out with Fenty Beauty in the autumn. What are we going to do with ourselves then?

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