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Dublin: 5 °C Tuesday 25 February, 2020
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Someone in Lidl Ireland didn't think the slogan on this bag through...

Hmm.

MEMO TO BRANDS: if you’re going to release a product in Ireland, at least consult a focus group.

Lidl Ireland have released a bag emblazoned with the unfortunate slogan #hashbag.

“What’s that?”

“It’s my hashbag.”

“………..”

“NO OMG, IT ISN’T WHAT IT SOUNDS LIKE.”

CtUEbvyWIAA9Ww7 Source: Bren/Twitter

Doesn’t sound dodgy at all.

“No, guard, it’s not a bag of hash. It’s word play. Like hashtag? Get it?”

View this post on Instagram

#hashbag 😀

A post shared by Ágnes Szabó (@littlekiralylany) on

*facepalm*

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About the author:

Amy O'Connor

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