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Dublin: 12 °C Thursday 9 July, 2020

Lidl Ireland had to explain a mortifying typo on these 'men's work trousers' in its latest newsletter

“please DO NOT go to work in just these.”

THE REGULAR LIDL newsletter of deals dropped in people’s emails around Ireland this morning.

Unfortunately, it didn’t feature any members of U2 gracing its products (for shame) but one offer on sale caught everyone’s attention.

These “Men’s Work Trousers” for €5.99

Yes, somehow these were considered to be men’s work trousers

worktrousers Source: Lidl


People were quick to ask Lidl just *what* they had in mind here

Like, they’re grand and all, but to give them the generic title of “Men’s Work Trousers” was stretching it

Lidl must have seen the attention it was getting, because they came back with some advice, and an explanation

Wise words:

Dear men of Ireland,
We would like to confirm that this was a typo in our newsletter, please DO NOT go to work in just these.
Thanks, Lidl

They must have been using the template from the last newsletter and never switched out the words.

You wouldn’t see Bono at work in them

Although we’ll all be keeping an eye on the next Lidl newsletter to see if he’s picked up some new work trousers.

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More We need to talk about the model in the Lidl catalogue who looks exactly like Bono>

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About the author:

David Elkin

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