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Dublin: 10 °C Friday 18 October, 2019
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Reddit doesn't know what to make of Lifestyle Sports' new ad with Dublin rap duo Versatile

Yup the lads!

YOU MIGHT NOT be familiar with Dublin rap duo Versatile.

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Blaow

A post shared by Casper Walsh™ (@caswalsh) on

Alex ‘Eskimo Supreme’ Sheehan and Casey ‘Casper’ Walsh have been producing tracks for Outburst’s YouTube channel since 2014. They’re certainly making names for themselves within the Irish rap and hip-hop scene, having headlined Life Festival earlier this summer.

Source: OUTBURST/YouTube

Can’t see the video? Click here.

As you can see, their style is a little, shall we say, controversial and offbeat (in that they explicitly rap about taking drugs and beating people up. Sure doesn’t everyone though).

Regardless, they’re two Dublin boys through-and-through.

… Which is probably why Lifestyle Sports Trainer Central decided to make Versatile the face of their summer collection of trainers (sorry, runners, Brits out).

Source: Life Style Sports/YouTube

Can’t see the video? Click here.

 

The lads talk about what makes up an Irish summer – burnt backs, 99s, skulling cans on the canal. Drink in the sound of them saying “summah twenty ate-een”.

Anyway, the video ended up on Reddit, as these things tend to do, and some users were very confused altogether.

Starting the thread, a user wrote: “I’m so out of touch with the youth of dublin.”

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Some struggled to believe that the ad campaign wasn’t a joke. Rest assured, it is, and the lads are only bleedin’ buzzin’ about it.

You can’t say it doesn’t get people talking, anyway …

DailyEdge is on Instagram!

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