Dublin: 3 °C Friday 27 January, 2023
# dancing in the aisles
People are f*cking terrified of the orange heads in the new Mace ad
“That new Mace ad is probably what happens if you took half a bag of LSD at the deli counter”

YOU MIGHT HAVE seen the new TV ad for Mace pop up on your screen over the past month or so.

You know the one – it features the customers dancing with massive orange heads on:

MACE Ireland / YouTube

It starts off normally enough, but then the orange heads start appearing on people

macead2 YouTube YouTube

Until everyone in the shop has one, and they’re dancing in sync

macead3 YouTube YouTube

Culminating in this scene

macead4 YouTube YouTube

People want answers.

WHAT did we just watch, being the thrust of the responses

What a scene down in Mace

There’s just something about those orange heads staring at you

macead5 YouTube YouTube

It’s a borderline psychedelic experience

Sleep well, lads <3

macead6 YouTube YouTube

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