ONE OF THE NEWEST and most extreme fitness crazes is ‘waist training’, or the practice of using a tight corset to shape your waist.
No, you haven’t slipped back in time to the 1800s. This is the face of beauty in 2015:
The practice has been condemned pretty much across the board, but that hasn’t stopped waist trainers popping up all over the place.
One such product is the Miss Belt, whose American TV ad has left people extremely bemused.
Here it is – we can assure you it is not a parody:
OK, we know there’s a lot to work through here.
First off, there’s the creepy, creepy voice-over. Then, there are the baffling before and after shots:
EEEK.
There’s this woman getting a round of applause for looking thinner:
And then, there’s this.
Hide your Baby Body Instantly
Oh dear.
Unsurprisingly, people are questioning both the content of the ad and whether a contraption like this can really be good for your body:
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We can’t help but be reminded of this Mitchell and Webb sketch, which remains extremely relevant, six years on…
