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Dublin: 3 °C Thursday 14 November, 2019
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A ton of brands made the exact same mistake with their scheduled New Year's tweets

Not so hasty, you guys.

SCHEDULING ‘HAPPY NEW YEAR’ tweets ahead seems like a great idea, right? Wrong.

New Year's Eve preparations Trinity College Dublin during last year's NYE celebrations Source: Niall Carson/PA Wire

Hapless brands and companies across the UK have been wishing their followers a Happy New Year on Twitter – 24 hours early.

You see, somewhere along the way, someone (well, quite a few people) simply scheduled a tweet for midnight on December 31, thinking everything would be alright.

Guys. GUYS. It’s not alright.

highlandspring

nottinghamcastle

papajohns

The Irish Computer Society was also among the fallen:

irishcompsoc

You had one job, social media managers. You best get your act together for 2017.

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