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Shoppers freak out as floor disappears beneath them in brilliant viral ad

The internet is going wild for this excellent ad by The North Face in Korea.

SHOPPING IS HARDLY a peaceful activity, but outdoor clothing brand The North Face have made it a little more nerve-racking for some of their customers.

The North Face decide to challenge a few Korean shoppers by putting them in the exact situation the clothing was made for – specifically, by making the floor retract beneath them, forcing them to grab a hold of the rock climbing wall to stay on their feet. Sound of them.

Source: THE NORTH FACE KOREA/YouTube

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