This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
Dublin: 10 °C Sunday 7 June, 2020

New restaurant lets customers pay by Instagramming their meals

The “pay-by-picture” restaurant rewards you if you upload photos – and it’s all part of a marketing campaign.

A SERIES OF NEW pop-up restaurants in the UK is letting diners pay by Instagramming their dinners.

The Picture House restaurants in London, Manchester and Leeds want customers to keep their phones on the tables – and are offering free food as a reward to anyone who uploads pictures of it.

It’s all part of a giant marketing effort by frozen food giant Birds Eye, whose products are on offer in the three outlets. In fairness though, it looks a bit better than your average freezer dinner:

Source: heavysound

Source: heavysound

Diners can avail of the “Pay By Picture” option. Their waiter verifies that they have indeed posted a photo with the appropriate hashtags, and they get this rather attractive receipt:

Source: kellyrosebradford

Not sure about that bottle of wine though.

Source: kellyrosebradford

Birds Eye have even brought a food photographer, Marte Marie Forsberg, on board to help people Instagram their meals in the most attractive way possible.

It’s a smart marketing effort, but as the Daily Dot points out it can only last so long. (After a while, you’re just giving away free food.)

Food companies are searching for new ways to generate buzz on social media.

Just last week, Lidl Ireland set up a pop-up restaurant in Dublin’s Temple Bar and encouraged diners to tweet about it – but only revealed on the final day that all the products served had been from Lidl.

via Daily Dot

More: Dublin restaurant bans customers from Instagramming food>

More: Photographing your dinner makes it taste worse>

  • Share on Facebook
  • Email this article

About the author:

Michael Freeman

Read next: