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People are starting to get fed up with Jameela Jamil's campaign against airbrushing and beauty ideals

It’s easy to say no to airbrushing when you look like Jameela Jamil.

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A post shared by Jameela Jamil (@jameelajamilofficial) on

YOU KNOW WHEN a baby does something funny, and everybody laughs, and then the baby keeps doing that same thing over and over because they got a positive reaction the first time and want to replicate their satisfaction again and again? That gets pretty tiring, doesn’t it? 

Unfortunately, people are beginning to feel that type of discomfort towards Jameela Jamil, as she continues to lash out at influencers and celebrities. It was all fine at the start, when she was blasting companies for advertising appetite suppressants in Times Square. Of course, that was dangerous and encouraged really unhealthy attitudes towards eating and weight loss and she was totally right to call it out. Many celebrities wouldn’t do that, for fear of losing sponsorship deals and opportunities.  

A few months later, Jameela’s still unhappy with the way things are. Having previously received applause for her comments, she thinks that by repeating similar soundbites over and over again without actually doing anything, she can keep the applause coming. Nothing that Jameela Jamil has been saying lately is anything new. We all know detox teas are useless and dangerous, and we all know that airbrushing photographs is bad. She clearly wasn’t around for Bloggers Unveiled. 

You might have stumbled across her videos last week, parodying celebrities who push detox teas on Instagram. Hunched over on a toilet, to the soundtrack of fart noises, Jameela said, “Every time you see a diet/detox advert, remember this picture. #itburns”. Even while on a toilet with makeup streaming down her face, she still looked great. Yesterday, she uploaded a photograph of herself, once again looking fantastic and extremely conventionally attractive, with the caption “Say no to airbrushing.” 

At this point, people began to express frustration. It’s easy to say that when you’re a literal model. This tweet, which will only make sense to fans of The Good Place, sums the whole thing up pretty succinctly. Jameela’s exhibiting a certain fictional character’s extreme lack of self-awareness: 

Another woman on Twitter said that Jameela’s rant about airbrushing was reminiscent of a campaign Alicia Keys ran, where she said that women should stop wearing makeup. She wrote, “It’s like they forget they inhabit the very bodies upheld as ideal.” Others said that the conversation about body positivity is turning into a sideshow, because of conversations like this. As this this person wrote on Twitter, we need to stop “firing off confetti cannons for conventionally attractive actresses saying things we’ve known for years.” 

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Kelly Earley

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