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Pheromone Parties/Facebook

People are finding love by sniffing each others' pyjamas

Would a rose by any other name smell as sweet?

FORGET SWIPING, SNIFFING is the hottest new thing on the dating scene.

The UK hosted its first Pheromone Party this week and plenty of people showed up to smell their way to true love.

Pheromones – for those who don’t know – are the secreted or excreted chemical factors that trigger a social response in members of the same species.

To put it simply, it’s all about body odour.

Those who registered to attend the London Pheromone Party were given t-shirts, which they were instructed to sleep in for three nights and then bring along with them to the event.

Each t-shirt was placed a numbered plastic bag upon arrival and distributed to other party goers so they could have a good sniff.

Pheromone Parties / Facebook Pheromone Parties / Facebook / Facebook

The BBC headed down to catch all the ever so slightly creepy sniffing action as it happened.


If a guest decided they liked what they smelled, they were encouraged to take a quick snap with the numbered bag.

The image was then projected on to a large wall and it was up to the t-shirt’s owner to identify themselves if they wanted to make a match.

Attendee Claire Selby said smell was incredibly important when finding a partner:

I think once you start dating someone or being serious about someone it has to be in the top three. You can’t sustain a relationship with someone who smells really bad – you can’t!

And if you fancy doing a bit more sniffing around yourself, you can check out the official Pheromone Parties website.

Read: The poshest birth announcement ever appeared in a newspaper this morning>

More: Angry boyfriend in Wexford posts bitter DoneDeal ad>

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