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Dublin: 4 °C Wednesday 11 December, 2019
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Penneys is finally open in Boston - here's a snoop around

Welcome to Bawwwston!

AS OF THIS MORNING, thousands of Americans will be able to say “Thanks, Penneys!” (well, Primark) when someone compliments them on their clothes.

One event down several more to go. #NYFW here we come!! Source: Instagram/styletravellove

Primark opened its first US store in Boston earlier today, with its cheap’n'cheerful wares spread across four floors of the old Filene’s department store building in Downtown Crossing.

There were naturally queues around the block before the grand opening:

The ribbon-cutting ceremony was presided over by Boston Mayor Marty Walsh (who you may have guessed has Irish roots), and even the scissors were decorated for the occasion:

IMG_5939 Source: Snapchat: primarksnaps

And when the doors opened, everybody PEGGED IT in.

primarkusa Source: Instagram/its_justme_j

And what of inside the store? Well, it’s much the same as Irish stores…

IMG_5938 Source: Snapchat: primarksnaps

Except…

Huge opportunity to say I'm with the press #primarkusa#beautyblogger#fashionblogger#styleblogger#boston#primark#primarkbostongrandopening Source: Instagram/stephaniekudlic

It has free WiFi, lounges, and a phone charging station.

#primarkusa event was a blast! Check out all 4 floors and be amazed! Never shopping at H&M again Source: Instagram/haven_sage

IMG_5940 Source: Snapchat: primarksnaps

Hey! Penneys! Share the comfort around, maybe?

Nevertheless – good bargain hunting, American pals, and may you always wrestle that last size 12 jumper from another shopper’s grasp.

More: Penneys had a very glam launch party in New York last night>

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