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Rita Ora rocked up to the EMAs wearing a dressing gown with a towel and it's already a meme

“Is this the start of something beautiful?”

MTV’S EUROPE MUSIC Awards took place at Wembley last night, and everyone you’d expect to be in attendance was there – with a bonus appearance by Eminem to open the show.

But the most unexpected moment of the night came right at the start.

When host Rita Ora arrived in a dressing gown

MTV Europe Music Awards 2017 - Arrivals - London Ian West Ian West

Including a tiny, tiny poppy.

The most comfortable thing that’s ever been worn on the red carpet

MTV Europe Music Awards 2017 - Arrivals - London Ian West Ian West

MTV Europe Music Awards 2017 - Arrivals - London Doug Peters / EMPICS Entertainment Doug Peters / EMPICS Entertainment / EMPICS Entertainment

It popped up again on stage when she was hosting – making it the only outfit anyone was talking about when people clocked it on TV

MTV Europe Music Awards 2017 - Show - London Ian West Ian West

This could be the start of a beautiful new trend

ind @holl_jw @holl_jw

dws @livarcher @livarcher

gowns @ZoeLanee @ZoeLanee

lea @leonaaitcho @leonaaitcho

“She went for the ‘straight out of the shower’ look” – everyone

She stole the look from Spongebob’s Squidward

tiote @Jordan_Coombe @Jordan_Coombe

Perfect for your Monday morning commute

mood @ownsaviourshop @ownsaviourshop

The public are on board with this

But it’s really just another example of double standards for celebs

efd @tashachapman97 @tashachapman97

When you have no time to get ready so you just try and start a new trend and hope nobody notices

MTV Europe Music Awards 2017 - Arrivals - London Ian West Ian West

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