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13 sexist ads from the Mad Men era

Mad Men’s final season begins tonight.

MAD MEN IS famous for illuminating a bygone era, replete with three-martini lunches, glamorous clothing, and, of course, casual sexism.

The rampant sexism in Mad Men was typical of the 1960s, when the outlook for women in America was just beginning to change. While the “second wave” of feminism began in the ’60s, mainstream America was still very much a “man’s world”.

That attitude carried over into advertising, which did little to advance gender roles and ran ads that implied women were idiots who cared mostly about pleasing their men.

In honor of the premiere of Mad Men’s final season, we collected some of advertising’s most egregious sexist ads from that era.

The first episode of Mad Men’s final season airs tonight on AMC in the US.

1951

1951-show-her-its-a-mans-world Source: Van Heusen

1952

burn Source: Shlitz

1955

sooner Source: Lux

1961

chef Source: Kenwood

1963

acme Source: Acme Coffee

1964

fender Source: Volkswagen

1966

wives Source: Dormeyer

1967

cigs Source: Silva

1968

moon Source: Lestoil

1969

1969 Source: Jell-O

1969

bliow Source: Tipalet

1969

head Source: Anancin

1970

1970 Source: Mr Leggs

- Harrison Jacobs and Jim Edwards

Residents of a Donegal village have banded together to save up for Christmas lights

Listening to this music will make your Easter egg taste better

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Published with permission from:

Business Insider
Business Insider is a business site with strong financial, media and tech focus.

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