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Charming video captures the thought process behind the Christmas Day swim

It’ll make you feel cold, then make you feel warm and fuzzy inside.

EVERYBODY KNOWS SOMEONE who decides to put all reason aside and jump into some icy cold water on the morning of December 25th.

Or at least, that’s what you think as your see their tweets and Facebook posts from the warmth of your sitting room.

Now, via a video from director Vincent Gallagher and production company Tiny Ark, you can get an idea of exactly what makes them do it.

Tiny Ark

You’d almost consider it.

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