Dublin: 15 °C Tuesday 16 August, 2022

This photo of a rebranded UPC van is so ironic it hurts

Oh dear.

Virgin Media new brand launch Source: PA Wire/PA Images

A FEW WEEKS ago, UPC officially rebranded itself as Virgin Media Ireland.

And now Irish television viewers are treated to the sight of Richard Branson waving at us from a truck window approximately 320 times per day.


This afternoon, one of Virgin Media Ireland’s new vans was spotted in Dublin 4.

The slogan on the van?

Let’s get this show on the road.

One thing that might prevent the show from getting on the road?

The fact that the van is clamped.

Virgin Media van Source: David Flynn

As Alanis would say, “Isn’t it ironic?”

(h/t David Flynn for sending this our way)

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About the author:

Amy O'Connor

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