Dublin: 4 °C Friday 27 January, 2023
# dad ya big eejit
For everyone who's had enough of the opera-singing chef in the Vodafone ad
You’re not the only one. Come, join your brethren.

EVERY SO OFTEN, an ad comes along that, through over-saturation or a particularly annoying jingle, slowly drives the country mad.

Think of “, just log on and save money!” Think of Pat Shortt singing “one eight niiiiinety, t-two two two two two” to the tune of Strangers in the Night. Think of this Vodafone ad.

Vodafone Ireland / YouTube

For those fortunate enough to have avoided it until now – the ad tells the story of a chef down on his luck until his son films him singing in his restaurant, and the video goes viral.

It features this immortal line:


The ad comes on not just once, but TWICE every break. It pops up before YouTube videos. It comes on in the cinema. If you listen extra hard at any location, at any point in time, you will probably hear it echoing somewhere in the distance.


If you’re at the end of your tether, don’t worry. There are others who feel the same.

Basically, no one ever wants to hear I Have Nothing by Whitney Houston again

People are getting quite het up about it

Others have extremely specific problems with it

Yet some people inexplicably LOVE it

All we can do is bide our time until the ad is taken out of rotation. We can make it if we stick together! Remember, the mute button is your friend.

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