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Dublin: 5 °C Friday 3 April, 2020

The AA hired a naked cyclist to front its new road safety campaign

Nothing but the facts. Literally.

WHEN YOU’RE DEALING with road safety the facts often need to be laid bare and the AA knows that all too well.

That must be why the Association decided to send a naked man on a bicycle on a trip around London for its brand new ad campaign.

Source: theAAPatrol/YouTube

#ThinkBikes encourages drivers to be more careful when they’re driving, telling them

if you don’t check your mirrors, you don’t know what you’re missing.

You’d be hard pushed to miss that lad anyway.

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