Dublin: 4 °C Wednesday 24 April, 2024
kevin the carrot

Aldi's Christmas ad is here and it's making people feel guilty about eating carrots

But it’s so CUTE.

LAST WEEK IT was Halloween, and now we’re already firmly into Christmas season with the airing of the first festive ads.

kevin YouTube YouTube

One of the first on the scene belongs to Aldi, and it tells the story of an adorable little carrot. Yes, an adorable carrot. His name is Kevin:

AldiIreland / YouTube

Sweet, isn’t it?

(We won’t ask any questions on whether Kevin was eaten offscreen. Let’s just focus on the cuteness.)

grate YouTube YouTube

People are already naming it the best Christmas ad of the year (and that’s before the John Lewis one has even been released) – there’s a surprising amount of capital F-Feelings being felt about this little carrot.

He’s even making people feel guilty about eating them:

Tweet by @ella ✌🏼️ ella ✌🏼️ / Twitter ella ✌🏼️ / Twitter / Twitter

We’ll certainly be looking at carrots in a different light this Christmas, anyway. Kevin <3

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