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Dublin: 18 °C Saturday 15 August, 2020

Carlsberg: We weren't being insensitive about the famine in new ad

An unfortunate coincidence.

A RECENT CARLSBERG ad campaign which has been raising eyebrows was not intended to cause any offence, according to the company.

The ad, which is on display in Ireland and the UK, features the date 1847 – a date associated with the Irish famine.

A spokesperson for Diageo has told

The date of 1847 refers to the date that the Carlsberg Company was founded in Copenhagen and has featured on our brand packaging for the past few years. It is in no way intended to cause any offence.

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About the author:

Emer McLysaght

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