MARKETING IN THIS day and age is a much more complex art than it was years ago, and films in particular are getting creative about getting the word out about their arrival.
The latest is a robotic devil baby designed to promote the upcoming horror film, Devil’s Due. The child appears to be on its own in a buggy on the streets of New York, before coming alive and terrifying people who become concerned.
In fairness, people getting a fright is rarely not funny.
