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Why are people refusing to read the Daily Mail today?

#dontreadthedailymail has been trending on Twitter.

HAVE YOU HAD a scroll down the Daily Mail’s ‘sidebar of shame’ today?

Today was the first annual ‘Don’t Read the Daily Mail Day’, an initiative brought about to urge people not to link to the newspaper’s stories or open the website at all. No tweeting articles that enrage you, no clicking linkbait, and don’t even think about any furious Facebook links.

The campaign was set up by parody Twitter user @DMReporter, the account that previously parodied columnist Liz Jones’ trip to Somalia and raised more than £27,000 for charity in just four days.

According to the official website,

We are thusly forbade on September 24th from reading, linking, tweeting, updating, posting, critiquing, spoofing, complaining, borrowing, commenting or thinking about the Daily Mail.

You’re thinking about it, stop!

dontread Source: DMReporter

But the campaign doesn’t intend on stopping people buying or reading the paper, it’s for those who already complain about it and link to pieces in disbelief, thus spreading their hatred.

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People like these guys:

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As with everything, a few weren’t on board.

 

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Or had to be reminded. God, Dawn.

 

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But many loved the idea.

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But was it effective?

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