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You've been pronouncing 'Ikea' wrong your whole life*

*Well, ever since you heard about Ikea.

WE CALL IT I-kee-ya, right? I-kee-ya. It seems pretty straightforward.

But it’s not. Maybe we just never LISTENED properly before. Seriously, what is this?

Source: ikeauk/YouTube

Eee-kay-ah. EEE-KAY-AH.

Why are we only waking up to this now?

As it turns out, most people have been just mangling the Swedish pronunciation of it. Here’s more proof.

Source: Simon Johansson/YouTube

Well, consider us schooled. Eee-kay-ah.

Previously: The 11 inevitable stages of shopping in Ikea>

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