This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 11 °C Wednesday 23 October, 2019
Advertisement

These 'inspiring' make-up ads are going viral - by revealing women's real skin

Two women with skin conditions talk about their experiences.

Cheri Lindsay, who has vitiligo
Cheri Lindsay, who has vitiligo

DERMABLEND IS A brand of cosmetics especially designed to conceal skin imperfections.

However, for their latest ad campaign they asked women to take off their make-up on camera – and talk about how that made them feel.

The results are surprisingly moving, and have been shared around the world.

Cassandra Bankson, who has struggled with bad acne, talks about what her life was like as a teenager.

Visibly emotional, she recalls being told that it was good her grandfather was dying, because he’d never have to see her face again.

Source: DermablendPro/YouTube

And Cheri Lindsay also talks about the challenges in her life. She has vitiligo, which causes depigmentation of the skin in patches.

Source: DermablendPro/YouTube

Dermablend are also encouraging other women to join the campaign, using the #CamoConfessions hashtag.

The ads have now been shared around the world, with many social media users hailing them as “inspiring”:

More: How to get free advertising on TV3 by chancing your arm>

More: Do you want to know how much time you’ve spent watching TV?>

  • Share on Facebook
  • Email this article
  •  

About the author:

Michael Freeman

Read next:

COMMENTS