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Dublin: 9 °C Friday 29 May, 2020

Kate Middleton's ridey brother is distracting people from the tennis at Wimbledon

Behold the beard.

FOUR YEARS AGO, the world came to a standstill over Pippa Middleton’s arse. Could it be that the sister of the Duchess of Cambridge is… a ride?

Yes. And as we can see now, rideyness runs in the family.

At Wimbledon yesterday, one thing in particular caught people’s eyes – and it wasn’t the tennis.

Tennis - 2015 Wimbledon Championships - Day Ten - The All England Lawn Tennis and Croquet Club Source: Press Association Images

It was James Middleton, brother of Kate and Pippa, whose appearance at Wimbledon caused quite the stir on Twitter.

“Why didn’t we know about him before?” people cried.

Even the lads were enthralled:

He also stood out from the crowd in the family photo from Princess Charlotte’s christening last weekend:

So what do we know about this bearded almost-royal? Well..

Middleton owns a cake company, and also runs Boomf, a service which prints your photos on marshmallows. Yes, really – a box of nine will set you back €20.

Roll Out The Red Ball fundraiser - London Source: Dominic Lipinski/PA Wire

He’s been in a relationship with TV presenter Donna Air (her off The Big Breakfast and TFI Friday) since 2013.

And why have we not noticed him until now? It might be because at Will and Kate’s wedding, he didn’t have The Beard (plus Pippa’s arse was hogging all the attention).

The Royal Wedding Source: Associated Press

It’s taken us a while to appreciate you, James, but we’re going to make sure we never leave you out in the cold again. All hail the Middleton genes.

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