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Dublin: 15 °C Tuesday 20 August, 2019
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Jamie Dornan is announced as the new face of Hugo Boss, and he's only thrilled

The ads will run in September.

LADS, WE HAVE a Hugo Boss-related story for you, but this time it doesn’t involve Conor McGregor’s father, ‘slim-fit, hand-fitted’ suits or excessive coinage.

Sorry Tony, but you’re out. Jamie Dornan, you’re up.

Fifty Shades Darker European Premiere - London Source: Ian West

Hugo Boss yesterday announced that the Irish actor is the face of their new fragrance, BOSS The Scent.

Alongside Dutch model, Birgit Kos, the Fifty Shades of Grey star will appear in a series of print and television ads that will run through September of this year.

And by the sounds of things, Jamie’s only delighted by his latest endeavour with the brand.

According to GQ, he spoke of joining the Boss family in much the way you might after, you know, you’ve joined the Boss family.

For me, Boss represents sophistication, masculinity and elegance. That‘s why I’m thrilled to be joining the Boss family as the new fragrance ambassador.

And by the sounds of things, Birgit loved every minute of working alongside the Co Down native. Oh, and she’s mad for Boss as well.

Give the world a line on it there, Birgit.

I’m so happy to be a Boss woman! Working with Jamie was great. I could not have asked for a better person to work with.

Maybe next time, Tony.

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