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Dublin: 5 °C Sunday 29 March, 2020
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A box of Kellogg's cereal has been spotted on sale for €13 in Dublin

We are through the looking glass now, people.

WE’VE KNOWN FOR some time that the “good” times are back.

Only last week a bowl of porridge was spotted on sale in Dalkey for €8 – which is quite the, eh, deal. But yesterday, something even more notions was uncovered:

A box of Kellogg’s cereal in Dublin’s Fallon & Byrne for €13

The mystical Apple Jacks were seen in the Exchequer Street shop by Ed Smith – and his summary was:

The fuckin’ sea wouldn’t take them.

Nailed it.

The only slight positive is the Irish-themed colour scheme

But STILL.

Sure, Apple Jacks aren’t on general sale here so they must be imported from the US. But at that price you could probably buy the box a seat on the plane over from America and still be grand.

Outrageous.

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About the author:

David Elkin

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