Dublin: 8 °C Wednesday 6 December, 2023
It Could Be You

This Leitrim GAA club came up with an excellent way of promoting their lotto

They got the digger out.

IF THERE’S ONE thing we know about GAA lottos, it’s that they’re serious business.

And the jackpot for Leitrim club Ballinamore Sean O’Heslin’s lotto has reached over €12,000 – so they needed to get the word out there. And the best way to do that was to film an ad.

And the best lottery ads focus on the glory – like the lifestyle you could have if you won

Starting off with “Mammy” hanging out the clothes

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Grand drying out for twine, sure.

Her life was changed utterly when she won the Ballinamore lotto – so she could afford a new drying technique

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Using a digger really gets the wind up – and sure you’d need a windfall to be able to afford such luxury

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And finally… it cuts to why you’re here – the local lotto

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Straight out of Mad Men.

It was uploaded to Facebook on Monday, and it’s already been watched over 10,000 times.

Lottery wins, Leitrim style.

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