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McDonald's answers: why do the burgers look different in the pictures?

Watch the behind-the-scenes video of what a quarter-pounder goes through in order to make it into an ad…

Spot the difference
Spot the difference
Image: McDonald's

EVER ORDERED A McDonald’s burger and wondered why the one that arrives on your tray isn’t as delicious and juicy looking as the one in the advertisements?

McDonald’s themselves have the answer.

In response to a question from a customer in Canada they’ve revealed that the burgers featured in the ads take hours to prepare and the process involves a team of people including a food stylist.

The different elements of the burger are carefully placed with almost surgical precision so that customers can see exactly what they’re getting.

There’s also a little bit of retouching to give the meaty treat its final pristine appearance and to make it more “appetising and convincing”.

As for why your burger looks so much smaller than the one in the ad… McDonald’s say that the box they come in are designed to keep them warm, and so the steam can cause the product to wilt a little.


Video uploaded by McDonald’s Canada

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About the author:

Emer McLysaght

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