Dublin: 14 °C Saturday 31 July, 2021

So McDonald's is selling Big Mac-patterned jammies now...

*buys fifteen pairs*

WELL, IT WAS GOING to happen sooner or later. McDonald’s in Sweden has branched out into fashion, selling Big Mac-patterned clothing online.

And before you say anything, this is NOT an early April Fool’s joke. The items are already available for purchase on bigmacshop.se – there are Big Mac-printed thermal jammies:

bigmacjams Source: Big Mac Shop

Hamburger-ed wallpaper:

bigmacpaper Source: Big Mac Shop

And even bedclothes. Tasty.

bigmacbed Source: Big Mac Shop

The clothes were previewed at a fashion show in Stockholm the other day, with canine models in Big Mac-themed coats strutting down the catwalk beside the human ones.

640xauto-1044220939-18Frzdxfjh Source: imlovinit24

According to Adweek, the clothing line is the result of imlovinit24, a day of messin’ from McDonald’s marketing teams around the world. In Madrid, for example, there was a giant Big Mac jigsaw puzzle; while in Los Angeles, a concert was thrown in honour of the Golden Arches.

We’ll take one of everything, please. What? We’ve always wanted a Big Mac-themed feature wall.

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