Dublin: 10 °C Friday 3 February, 2023
# we all need the D
This unintentionally mortifying ad campaign was actually launched this week
It was supposed to be for Vitamin D.

A PUBLIC HEALTH campaign launched in Canada this week was supposed to promote people taking more Vitamin D this winter.

But the wording of the campaign made it seem like people needed something else in their life:

weallneed Yukon Gov Yukon Gov



The campaign was launched by the government of the Canadian region of Yukon this week – and it’s raised eyebrows and provoked sniggers across social media.

There was a series of these posters published on the website and in real life

ineedthe YukonGov YukonGov

Yukon Health And Social Services has since said that they didn’t really realise that the phrase had such… phallic associations with young people.

Their director of communications told Vice:

When trying to reach a young adult audience, [the department] often reaches for provocative and humorous messaging, to great success. However, what was considered a cheeky, risqué message to draw in attention was escalated, taking the campaign into graphic areas that were never intended.

Graphic areas, indeed

dailyd YukonGov YukonGov

The small circle on each of the ads asks a simple question:

How do you do the D?

Well now

howdoyou Imgur Imgur

Going by the campaign’s website, all trace of the D have been removed and replaced with an altogether more straightforward question:

Did you take your Vitamin D today?

Crisis averted.

More 11 photos only people with dirty minds will find funny>

More The story of how this little boy became best friends with a duck is adorable>

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