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The Irish guy that went viral with his rude Nutella jars snuck another one past them

And it’s his best one yet.

EARLIER THIS MONTH, Derry man Seamas O’Reilly went viral around the world with his interesting requests for the personalised Nutella jars they were offering in London’s Selfridges.

He got away with Arsemuck, Bumgravy and Backdirt – even though Selfridges and Nutella were actively working against people putting joke names on the jars.

His story went global, getting loads of international coverage

prankster Daily Mail Daily Mail

A Nutella spokesperson even told the Daily Mail, above, that the prank was “disappointing”.

But increased awareness in Selfridges – including an automated system to catch rude words – hasn’t stopped Seamas in his quest.

He just snuck this past them – and it’s his greatest Nutella-based achievement yet


He tells that Selfridges upped their security game for a couple of weeks, but that they fatally let it slip last night:

Like so many before them, they foolishly underestimated just how empty my life is. After two weeks of two-person teams and hawk-like vigilance – and implementing a system whereby rude words appear to be flagged by their computer before printing – they left one person on the kiosk that I could work with.

So, to recap:

Selfridges’ own computerised system was set up to detect rude words. They put double the manpower behind the counter to prevent it – and still O’Reilly triumphed.

When he spotted that there was only one person at the kiosk, he still had to make a few adjustments:

I had to spell it ‘turrdz’. I spelled it ‘turdz’ to begin with but I wanted it to be really really really stupid. From that point of view, ‘turrdz’ is actually better.

I typed it, he reviewed it. And he wasn’t that au fait with anglophone slang.

And there you have it. That’s how the finest and most daring rude Nutella name in this long running prank was achieved


Surely they aren’t going to let another one slide?

More This Irish guy has been trolling a store in London by making rude Nutella jars>

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