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Here's why Ireland was glued to the Paddy Power Twitter account yesterday

Steve is the country’s new hero.

PADDY POWER SURE know how to pull a marketing stunt. Whether it’s faking deforestation or trying to get Niall Horan bet up, they know how to get some attention.

That’s why it wasn’t surprising that this happened yesterday evening.

In fact, it’s still the number 1 trend in Ireland this morning.

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So what is #PPTexts, exactly?

It all started yesterday with this tweet

Suggestions began pouring in from followers for replies

Then came the first reply

And the exchanges just kept on coming

People were intrigued

Well, more like ‘became obsessed with their every exchange’

WHAT’S HE GONNA SAY?

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WHY DOESN’T HE USE TWITTER?

The texts kept on flooding in

Heavy flirting on Jess’ part and a trip to the gym stunted the conversation briefly see it all on Paddy Power’s timeline, but Paddy began to develop feelings for Steve and had to nip it in the bud. But HOW to do it?

Steve is now a national hero

But was it all a set up? Many thought so

Real or a stunt, all we know is that we ship PP and Steve. Stpheve

That’s if he can keep all the Jesses away

Paddy Power did not cut down a single Amazonian tree>

Paddy Power has a go at social media commenters via the Final Boss Media lads>

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