Dublin: 5 °C Friday 28 January, 2022

SuperValu accidentally texts 'frozen bast*rd turkey" offer to customers

Super Valu, r u ok hun?


We’re guessing that’s what’s to blame here, after Super Valu accidentally sent a text to customers offering them a deal on a “frozen bastard turkey”.

turkeys Source: @Shinnk

SuperValu have been doing some heroic damage control as people mirthfully spread the image on social media:


They’ve also issued a statement:

We would like to apologise for a misspelling in a promotional text message to some of our customers today.

This was a genuine mistake and not intended to cause any offense. An apology text message was issued to all the customers in question to reassure them that this was a genuine error.

It’s okay Super Valu. Happens to the best of us.

Carly Simon turkey Source: Flickr

Now, talk to us about the frozen bastard Superquinn sausages.

Thanks to @Shinnk for the image

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Emer McLysaght

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