Dublin: 15 °C Tuesday 26 October, 2021

They've dared to change the shape of Toblerones and yes, they're coming to Ireland


THERE ARE NOT too many certainties in life, but one constant was always the mountain-like peaks of the massive Toblerone bar.

But now even that’s changed.

Mondelez Ireland confirmed to DailyEdge.ie that the big 400g Toblerone bar is being fundamentally altered:

They’ve increased the gap in between the peaks – and this is what it looks like

As The BBC report this morning, Toblerones in the UK will see two types of bar change – and the company released a statement confirming the switch in October, saying:

like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.

And that it’s all down to weight:

the 400g is now 360g and the 170g is now 150g.

People are already noticing the rather glaring difference

The new 360g version has been spotted in the wild in Ireland already

The Kev’s Snack Reviews blog got its hands on the new bar – calling the review a “weird block change”:

I was very surprised when I bought this bar in Tesco recently, I don’t often buy Toblerone but on this occasion I fancied a change. I’d heard the rumours that Mondelez were reducing the size, but I never thought they’d do it in such a ridiculous way.

Tesco Ireland has confirmed to DailyEdge.ie that they are indeed stocking the new-fangled bars across Ireland – in Milk, Dark, White and Fruit & Nut varieties.

The change has “upset fans”

Like, really upset them

Exactly what we don’t need to hear on a Tuesday morning

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About the author:

David Elkin

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