AN IRISH JEWLLERY business is looking for ‘real women’ to model for it – and is offering free pieces in exchange for a selfie.
Fiona De Buitlear set up Trinkets Jewellery four years ago from her home in Co Meath. She explained on her blog that when she updated the website a while ago, she was struck by the uniformity of stock photos.
I don’t know about you, but I am a little bored with seeing all the same type of women and shots in websites, magazines and other ads. What I mean by this is stick thin, highly glamorous women in their twenties or younger in very obviously ‘posed’ shots.
“I do not have anything against such ladies but they only make up a very small percentage of people,” she said. “There are almost no pictures of real women used in advertising.”
De Buitlear has decided to find the ‘real faces’ of Trinkets Jewellery by offering free pieces to women in exchange for selfies she can use to promote the products on her website.
So far, she’s received beautiful selfies from women of all ages modelling her jewellery:
De Buitlear says:
This is a call to the women out there to take a step towards reclaiming their individual and collective self-esteem. I know it’s not a lot, but I think that if enough of us start to make a change, then together we can change the world!
If you’re interested in the campaign, you can find out more about modelling for Trinkets here.
