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Dublin: 5 °C Friday 19 April, 2019

Boojum are trialing a new way to calm the queues in a 'Turbo Boojum' in the IFSC


BOOJUM HAVE ANNOUNCED that they’re trialing express tills in a new store in the IFSC.

New Boojum Design Guidelines

The burrito giant announced that they’re to open a ‘Turbo Boojum’ with “the aim of becoming the fastest burrito bar in Europe”.

Sounds like an actual dream to anyone who has tried to get a burrito bowl in during lunch hour in their Kevin Street store.

The new store is set to open in February with the ability to seat 100 people, and will be located in the old QTR East unit opposite the National College of Ireland IFSC campus.

So what about the new format?

Usually, you walk into Boojum and there is a big queue and two tills. In Turbo Boojum, there will be two customer facing lines, with a bank of four tills and self-serve kiosks for those of you who just can’t wait.

Marketing manager Nuala McMenamin said:

We asked our customers recently what was important to them when visiting a Boojum store. After food quality and customer service came queue speed, which is primarily driven by payment speed.

Sounds about right.

So you’ll have the option of placing an order and paying at a kiosk and picking up at a collection point, or ordering as normal (in one of two lines).

If the new method is successful, they plan on introducing it to other stores.

As for the rest of the country, you can get excited about a store opening in Limerick in February.

Booj on.

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