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Dublin: 8 °C Thursday 19 September, 2019
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Irish Rail and Aer Lingus battled it out on Twitter and it was mortifying

Warning: there were train-themed songs.

Cobh Railway Station County Cork - Ireland Source: infomatique

BRANDS TRYING TO be cool on Twitter is half the reason people keep logging on, and this exchange聽is up there on the cringe scale.

Irish man Alan Gallagher was making his way down to Kerry over the weekend, and decided to fly with Aer Lingus instead of getting the train.

The only problem was, the flight was delayed:

Aer Lingus got back to him today, apologising and going into the regular Twitter banter we have become accustomed to:

So that was grand.

Aer Lingus ended their involvement there and it seemed like another customer was satisfied thanks to Twitter.

Aer Lingus Airbus A320-200 EI-DVL Source: sloppyperfectionist

But then, Irish Rail stepped in and upped the jealousy game significantly

It鈥檚 a two timing relationship our hero Alan is keen to maintain

Irish Rail weren鈥檛 giving up Alan without a fight

And then the tunes started flowing

A casual TRAIN-THEMED song came back from Irish Rail

The pros.

With one final promise to end the exchange

We鈥檙e sure Alan is glad the stress of this dramatic tug-of-war is over now. And we can file it away as another mortifying win for the Irish consumer.

#branding

hat-tip to Alan Gallagher for alerting us to this

More聽Tesco and Lidl threw some mortifying shade at each other on Twitter>

More聽14 times brands tried way too hard to be cool>

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About the author:

David Elkin

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