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Dublin: 4 °C Sunday 29 March, 2020

7 unique treats we should export this Paddy's Day season

Football Special anyone?

KEOGH’S SHAMROCK FLAVOURED crisps hit the shelves in 700 Tesco stores in the UK last week, just in time for St. Patricks Day.

We reckon they’re on to something.  With Paddy’s Day celebrations growing in number and size around the world, surely there are other Irish treasures we can send out into the food buying universe?

So what other unique Irish treats should we export for the season?  Let’s start with the fizzy drinks…

Football Special

Native to the hills of Donegal, McDaids “mixed flavour” soft drink was originally created to celebrate the success or Swilly rovers, the local football team.  The drink itself was created to “fill the cup” with an exciting, non-alcoholic drink.

It’s no wonder that the taste is difficult to describe, as there are seven different mystery flavours incorporated into the special liquid.

We reckon Football Special’s unique taste and endearing back story will make it a hit with thirsty people around the world.

TK Red Lemonade

A kids party favourite, this red-flavoured drink is traditionally served alongside a packet of Tayto crisps.

We’re sure kids would go wild for this no matter their nationality.

Rock Shandy Freeman

It’s hard to believe but we are the only country in the wold where you can find this delight.  While some other countries make their own mixes which they call rock shandy (an orange/cola blend in Germany, for example…blech), no one has the delicious blend of orange and lemon fizz that we call our own.

We can’t help but think they’d go mad for it internationally.

Macaroon Bars Hyland

What’s not to love about Wilton’s Macaroon bar, consisting of toasted coconut covered in milk chocolate?

A subtle taste, one for the most refined palate, we can see this being stocked in upmarket food halls around Europe.

Milky Mints

What do you do when you want minty freshness, but you also want to chew?  Why, grab a Ritchie’s Milky Mint of course!

But what if you’re not in Ireland?  WELL YOU’RE SCREWED.  Unless of course we get these bad boys out into the world this St. Patrick’s season.

King Crisps

Susan Daly/

Tayto has gained a bit of a reputation for themselves internationally as the Irish crisp of choice, but what about King?

A significant portion of the population would argue that they are the superior crisp, especially when it comes to crisp sandwiches.  Maybe it’s time King had it’s moment in the International sun?



A unique treat, the Kimberly Mikado could add an element of exoticism to our group of exports.

We’re sure biscuit connoisseurs from around the world would marvel at the pink puffy marshmallow covered in coconut resting on a delicious biscuit base.

Officially known simply as a Mikado, the biscuit is often called a “Kimberly Mikado” as a result of this ad:


Perhaps we could roll out the infectious ad campaign internationally?  At least we kind of know what they’re on about, which is more than we can say for this one which was released last year.


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