THE #MASCULINITYSOFRAGILE hashtag has done a lot to highlight what brands think men want, but what do they think women are into? Pink. Lots of pink.
Today, TV3 launched a new ‘female-orientated’ channel called Be3, which features pink branding and promises to show reruns of soaps and programmes like Loose Women and Benidorm.
It’s the latest addition to the pink pantheon of Stuff For Gals, along with all of these…
Pens for her
What were you doing before Bic For Her? Writing with men’s pens? You poor thing.
And lighters for her
That’s Miss Bic to you.
Pink ice scrapers
At last, women can de-ice their cars while maintaining their femininity.
Pink tool kits
And a pink Lady Hammer
Not an 80s hair metal band, but a real product!
Relieved and grateful that women are being well represented in the world of adhesives.
And Pritt Stick
For scrapbooking and decoupage ONLY. Absolutely not to be used for any mischief or pranks. Use the boys’ glue for that.
A bit of pink chamomile to help you calm down there love. Reduces shrillness by up to 90%!
For you, party girl! Wait, what?
Oh thank god. We were scared for a second that no one was making pink batteries.
And pink ear plugs
‘Sleep Pretty In Pink’. For your tiny lady ear-holes?
Nope. We’re done.
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And for the lads: 13 times masculinity was so, so fragile>